Going Global: The Electronic Artist Accelerator

Stop just releasing music. Start building a career.

GOING GLOBAL is a high-level artist development accelerator designed to help emerging electronic artists move from simply releasing music into building sustainable, professional careers.

Built from Sydney Blu’s 25 years of real-world experience as an international touring artist, producer, label owner, and mentor, the program combines practical strategy, direct guidance, accountability, and actionable industry insight to help artists create real momentum in their careers.

Through live sessions, feedback, mentorship, and structured action steps, artists learn how to strengthen their identity, position their music professionally, build meaningful industry relationships, grow their audience, and create opportunities for releases, bookings, and long-term career growth.

THE GOING GLOBAL METHOD

GOING GLOBAL helps you look at your career as a whole — not as a collection of disconnected releases, posts, and gigs.
Throughout the accelerator, we focus on the core areas that move an electronic artist’s career forward:

YOUR MUSIC & POSITIONING
Strengthen your artistic identity, understand where you fit in the market, and learn how to position your music professionally.

YOUR INDUSTRY STRATEGY
Learn how to approach labels, build meaningful industry relationships, and put yourself in front of the people who can create opportunities.

YOUR BRAND & AUDIENCE
Build a stronger artist identity, develop your presence, and create a strategy for growing an audience around your music.

YOUR CAREER GROWTH
Develop a clearer strategy for releases, bookings, new markets, and the long-term steps required to build a sustainable career.

The goal isn't to give you another list of things to do.

It's to help you understand what matters for your career, what to prioritize, and how to execute it.

WHAT’S INCLUDED

GOING GLOBAL is a hands-on accelerator — not a course you purchase and complete alone.

You’ll receive:

• Live interactive sessions with Sydney Blu

• Direct mentorship and personalized career guidance

• Music and demo feedback

• Actionable strategies you can implement immediately

• Structured action steps and accountability

• Real-world electronic music industry insight

• A community of artists building their careers alongside you

WHO IS IT FOR?

GOING GLOBAL is for DJs who are actively producing music and are serious about taking their artist careers to the next level.

You don't need to already have a major label release, management, an agent, or a huge following.

But you do need to be producing music, DJing, and ready to put in the work.

25 YEARS OF EXPERIENCE. ONE CLEARER PATH FORWARD.

GOING GLOBAL was created by Sydney Blu, an international DJ, producer, label owner, and founder of Change the Beat, drawing on more than 25 years of experience navigating the electronic music industry.

Instead of trying to piece together career advice from social media, YouTube, and conflicting industry opinions, GOING GLOBAL gives artists direct access to real-world knowledge, mentorship, and strategy from someone who has actually built and sustained a career in electronic music.

HEAR FROM THE ARTISTS

Our first GOING GLOBAL cohort has now completed the accelerator.

Hear directly from the artists about their experience, what they learned, and how the program helped them approach their careers differently.

“Taking a chance on Going Global was one of the best things I’ve done for my music career!

If you're female or gender-non-conforming and want to expand your music career, Change The Beat's Going Global program is for you. Expect to find a community of intelligent, kind, and forward-thinking people, along with an in-depth curriculum covering all the ins and outs of building a successful career in electronic music. When I joined, I didn't expect to feel so fulfilled and driven to keep moving forward in my own career. Taking a chance on Going Global was one of the best things I've done for my music career!”

- PEACEBLVCK

“Going global has helped me get out of my head and do more cold outreach as both a DJ and producer.

I’ve discovered a lot about myself and what has been holding me back in this space. By the end of the program I submitted my first track to a label I respect, and I now have a game plan to submit more of my demos in the coming months. I also plan to use the information provided in the program to submit for more gigs and to continue improving my branding and overall artist project. 

I know more tangible wins will come in the future, and I’m well prepared for things to take off. I am better equipped to run my artist project as a business, handle the highs and lows of this career, and handle rejection. I look forward to sharing the wins that have resulted from me getting out of my own way. This was the right program for me, mainly because I felt safe enough to share my struggles as an artist with the cohort Sydney Blu put together. I don’t think I would have experienced the mental breakthroughs I’ve had since the program began in a group that wasn’t so perfectly curated.”

- TE$$!A

READY TO GO GLOBAL?

GOING GLOBAL is a selective, application-based accelerator with limited places available in each cohort.

The first step is a one-on-one call with Sydney to talk about your music, your goals, where you are in your career, and whether GOING GLOBAL is the right fit for you.